| Believes in Own Abilities Believes in Company’s Products & Services Believes in People |
| I am responsible for my own happiness I grow by exploring new ideas & learning new ways I have the capacity to change if I want to |
| Our (my) products deliver best value to customers I use what I/we produce I am responsible for the quality of my work |
| Believes in People There is no business without people, my fellow employees, customers, suppliers and shareholders are all people |
| The enterprise is people I share values with those whom I work |
| Co-workers My Immediate Manager Top Management |
| Myself My Spouse - Partner My Parents & Children |